Actions for The little book of big PR : 100+ quick tips to get your small business noticed

Email RIS file
Bookmark
Report an Issue

The little book of big PR : 100+ quick tips to get your small business noticed / Jennefer Witter

Author
Witter, Jennefer
Published
New York : American Management Association, [2014]
Copyright Date
©2015
Physical Description
1 online resource
Access Online

Availability

I Want It
I Want It

Finding items...

Contents
Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction; CHAPTER 1: Self-Branding; Case Study: Building Success- How One Real Estate Broker Did It; CHAPTER 2: Media Relations; Case Study: Media Relations as a Business-Building Tactic; CHAPTER 3: Social Media; Case Study: Food for Thought; CHAPTER 4: Networking; Case Study: Networking + Authenticity = Business; CHAPTER 5: Speaking Engagements; Case Study: Enhancing Your Professional Stature; CHAPTER 6: Cause-Related Marketing; Case Study: Love Fights Hunger; CHAPTER 7: Selecting a PR Agency; Case Study: Decisions, Decisions. and EndnotesIndex; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; About the Author; Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle.
Summary
Any size business can benefit from public relations. You can gain attention for your own small business and help build your company''s credibility and brand ... if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you''re an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed.
Subject(s)
Genre(s)
ISBN
9780814434376 (electronic bk.)
0814434371 (electronic bk.)
9780814436219
0814436218
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 37434818