How innovation really works / Anne Marie Knott

Author: Knott, Anne Marie
Additional Titles: Sub-title on cover: Using the trillion-dollar R & D fix to drive growth
Published: New York, NY : McGraw-Hill Education, [2017]
Copyright Date: ©2017
Physical Description: 1 online resource (1 volume) : illustrations

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Contents

Intro -- Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Preface -- Acknowledgments -- 1 THE PROBLEM: Flying Blind -- 2 MISCONCEPTION 1: Small Companies Are More Innovative -- 3 MISCONCEPTION 2: Uncontested Markets Are Good for Innovation -- 4 MISCONCEPTION 3: Spending More on R & D Increases Innovation -- 5 MISCONCEPTION 4: Companies Need More Radical Innovation -- 6 MISCONCEPTION 5: Open Innovation Turbocharges R & D -- 7 MISCONCEPTION 6: R & D Needs to Be More Relevant -- 8 MISCONCEPTION 7: Wall Street Rewards Innovation -- 9 THE PROMISE OF RQ: Restoring Growth and 10 BEHIND RQ: What It Really Is and How to Find Yours -- Appendix -- Notes -- Index

Summary

Includes the 7 misconceptions about innovation trends and how to avoid the ones that dont work; this book shows you how to use Research Quotient to determine which R & D investments are most likely to drive growth to better utilize the innovation tools youre already using. --

Subject(s)

ISBN

9781259860942
1259860949
9781259860935

Bibliography Note

Includes bibliographical references and index.

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