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Small business for dummies / by Eric Tyson and Jim Schell

Author
Tyson, Eric (Eric Kevin)
Published
Hoboken, N.J. : John Wiley & Sons, Inc., [2018]
Copyright Date
©2018
Edition
5th edition.
Physical Description
1 online resource
Additional Creators
Schell, Jim
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Series
Contents
Intro; Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Getting Started with Small Business; Chapter 1 Is Small Business for You?; Defining Small Business; Small (and large) business basics; Financial basics: The same whether you're big or small; Small business: Role model for big business; Different people and businesses, similar issues; Our definition of a small-business owner; Do You Have the Right Stuff?; Getting started with the instructions; Answering the questions, Scoring the testAnalyzing your results; Identifying the Pros and Cons of Owning a Small Business; The reasons to own; The reasons not to own; Exploring Alternatives to Starting a Business; Chapter 2 Laying Your Personal Financial Foundation; Getting Your Financial Ducks in a Row; Cutting the umbilical cord; Improving your business survival odds; Maintaining harmony on the home front; Creating Your Money To-Do List; Assess your financial position and goals; Shrink your spending; Build up your cash reserves; Stabilize income with part time work; Assessing and Replacing Benefits, Retirement savings plans and pensionsHealth insurance; Disability insurance; Life insurance; Dental, vision, and other insurance; Social Security taxes; Time off; Managing Your Personal Finances Post-Launch; Chapter 3 Finding Your Niche; Why You Don't Need a New Idea to Be Successful; Choosing Your Business; Consider your category; Take advantage of accidental opportunities; Inventory your skills, interests, and job history; Narrow your choices; Go in search of fast growth; Take advantage of government resources; Inventing Something New; Say yes to useful invention resources, Run away from invention promotion firmsRecognizing Your Number One Asset -- You; Chapter 4 First Things First: Crafting Your Business Plan; Your Mission: Impossible If You Fail to Define It; Writing your mission statement; Keeping your mission in people's minds; Your Business Plan: Don't Start Up without It; Using your business plan as a road map; Finding financing with your business plan; Writing Your Business Plan; Part 1: Business description; Part 2: Management; Part 3: Marketing plan; Part 4: Operations; Part 5: Risks; Part 6: Financial management plan; Keeping Your Plan Current, and Chapter 5 Making Financing, Ownership, and Organizational DecisionsDetermining Your Start-Up Cash Needs; Using Your Own Money: Bootstrapping; Profiling bootstrappers; Tapping into bootstrapping sources; Outsourcing Your Capital Needs; Banking on banks; Getting money from nonbanks; Exploring Ownership Options; You as the sole owner; Sharing ownership with partners or minority shareholders; Deciding between sole and shared ownership; Going public: Cashing in; Deciding Whether to Incorporate; Weighing unincorporated options; Considering incorporated business entities
Summary
The leading resource for starting and running any small businessWant to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth.
Subject(s)
ISBN
9781119490500 (electronic bk.)
1119490502 (electronic bk.)
9781119490449 (electronic bk.)
1119490448 (electronic bk.)
9781119490555
1119490553
Note
Includes index.
View MARC record | catkey: 37447091