Catalog
Bookmarks
0
Course Reserves
My Account
Advanced search
Search in
Keyword
Title
Author/Creator
Subject
Browse by LC Call Number
Browse by Author
Browse by Subject
search for
Search
Search
Advanced search
Start Over
Actions for The Upside to Large Competitors
Share
Email
RIS file
Bookmark
Report an Issue
The Upside to Large Competitors / Avery, Jill
Author
Avery, Jill
Published
MIT Sloan Management Review, 2014.
Edition
1st edition.
Physical Description
1 online resource (2 pages)
Additional Creators
Keinan, Anat
,
Paharia, Neeru
, and
Safari, an O'Reilly Media Company
Access Online
go.oreilly.com
Full Text available online
Availability
I Want It
I Want It
Finding items...
Summary
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Subject(s)
Industrial management
ISBN
53863 (MIT56118)
Digital File Characteristics
text file
Copyright Note
Copyright © 2014 MIT Sloan Management Review 2014
Issuing Body
Made available through: Safari, an O'Reilly Media Company.
View MARC record
| catkey: 37451601