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The Upside to Large Competitors / Avery, Jill
Author:
Avery, Jill
Published:
MIT Sloan Management Review, 2014.
Edition:
1st edition.
Physical Description:
1 online resource (2 pages)
Additional Creators:
Keinan, Anat
,
Paharia, Neeru
, and
Safari, an O'Reilly Media Company
Access Online
go.oreilly.com
Availability
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Summary:
New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.
Subject(s):
Industrial management
ISBN:
53863 (MIT56118)
Digital File Characteristics:
text file
Copyright Note:
Copyright © 2014 MIT Sloan Management Review 2014
Issuing Body:
Made available through: Safari, an O'Reilly Media Company.
View MARC record
| catkey: 37451601