The Upside to Large Competitors / Avery, Jill

Author:: Avery, Jill
Published:: MIT Sloan Management Review, 2014.
Edition:: 1st edition.
Physical Description:: 1 online resource (2 pages)
Additional Creators:: Keinan, Anat, Paharia, Neeru, and Safari, an O'Reilly Media Company

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Summary:

New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.

Subject(s):

ISBN:

53863 (MIT56118)

Digital File Characteristics:

text file

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Issuing Body:

Made available through: Safari, an O'Reilly Media Company.

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