The Upside to Large Competitors / Avery, Jill

Author: Avery, Jill
Published: MIT Sloan Management Review, 2014.
Edition: 1st edition.
Physical Description: 1 online resource (2 pages)
Additional Creators: Keinan, Anat, Paharia, Neeru, and Safari, an O'Reilly Media Company

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Summary

New research suggests that a smaller company can benefit by making consumers aware that it competes against bigger corporations.

Subject(s)

ISBN

53863 (MIT56118)

Digital File Characteristics

text file

Copyright Note

Issuing Body

Made available through: Safari, an O'Reilly Media Company.

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