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Elevate the debate : a multi-layered approach to communicating your research / edited by Jonathan Schwabish

Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Edition
First edition.
Physical Description
1 online resource
Additional Creators
Schwabish, Jonathan A.
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Contents
<P>Acknowledgments ix</p> <p>Preface xi</p> <p><b>Chapter 1 Why Research Needs a Big Audience 1<br /></b>Now more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers.</p> <p>Case Study: <i>Creating a range of products to reach different audiences</i></p> <p><b>Chapter 2 Developing an Audience Outreach Strategy 15<br /></b>One audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts.</p> <p>Case Study: <i>Targeting your outreach efforts to different audiences</i></p> <p><b>Chapter 3 An Introduction to Visualizing Your Research 37<br /></b>Be purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey.</p> <p>Case Study: <i>Readers devour an easily digestible data visualization</i></p> <p><b>Chapter 4 Better Presentations: More Effective Speaking 67<br /></b>A presentation is a fundamentally different form of communication than a written report.</p> <p>Case Study: <i>Using the power of storytelling to communicate your message</i></p> <p><b>Chapter 5 How to Blog about Your Findings 101<br /></b>By distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences.</p> <p>Case Study: <i>Writing timely and accessible blog posts</i></p> <p><b>Chapter 6 Working with the Media to Increase Your Impact 121<br /></b>Make an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future.</p> <p>Case Study: <i>Quick responses to policy proposals pay off for elite media cultivation</i></p> <p><b>Chapter 7 Social Media Can Build Audiences That Matter 147<br /></b>Social media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public.</p> <p>Case Study: <i>Leveraging Twitter to benefit your research</i></p> <p><b>Chapter 8 Putting It All Together to Make a Difference 175<br /></b>If you don't have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it.</p> <p>Case Study: <i>Developing structures and processes for a robust communications team</i></p> <p>Bibliography 195</p> <p>About the Contributors 203</p> <p>Index 207</p>
Summary
"Many researchers and scholars resist the idea of developing a communication strategy, either thinking that someone else will do it, their work will be naturally discovered, or that it doesn't matter. Developing a communication strategy--and implementing that strategy--recognizes the importance of making research accessible to a wider audience, decision makers, and policymakers--even the public. Elevate the Debate will help researchers of all types more effectively communicate their work. Elevate the Debate is written in a practical voice and provides a starting roadmap for researchers and organizations interested in helping their research have a greater impact. In this book, readers will learn practical strategies and skills that will enable them to communicate their work to their desired audiences"--
Subject(s)
ISBN
9781119620037 (electronic book)
1119620031 (electronic book)
9781119620020 (electronic book)
1119620023 (electronic book)
9781119620013 (paperback)
1119620015
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 37452415