Customer analytics for dummies [electronic resource] / by Jeff Sauro

Author:: Sauro, Jeff
Published:: Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Physical Description:: 1 online resource (x, 324 pages :) : illustrations

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Series:

--For dummies

Contents:

Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics.

Summary:

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Subject(s):

Consumer behavior—Data processing
Consumers—Research—Data processing
Data mining
Marketing research

ISBN:

9781118937594 (pbk.)
1118937597 (pbk.)

Note:

Includes index.

View MARC record | catkey: 37453971