Global marketing management / Masaaki Kotabe, Kristiaan Helsen

Author: Kotabe, Masaaki
Published: Hoboken, NJ : J. Wiley, [2008]
Copyright Date: ©2008
Edition: 4th ed.
Physical Description: xxii, 682 ,pages : illustrations (some color), maps ; 28 cm
Additional Creators: Helsen, Kristiaan

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ISBN

0471755273
9780471755272

Note

Previous ed. pub. 2004.

Bibliography Note

Includes bibliographical references and indexes.

Source of Acquisition

UP-PAT copy: Purchased with funds from the Kirschner Family Libraries Endowment in Jewish Studies and Business; 20067.

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