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The role of situational factors, consumer knowledge, and decision goals in consumer decision processes
Author
Kanwar, Rajesh, 1947-
Published
[Place of publication not identified] : [publisher not identified], 1987.
Physical Description
307 leaves
Full Text available online
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Graduate Program
Business Administration
Related Titles
Situational factors, consumer knowledge, and decision goals in consumer decision processes
Dissertation Note
Ph.D. Pennsylvania State University.
Reproduction Note
Microfilm (positive). 1 reel 35mm., (University Microfilms 88-07804).
View MARC record
| catkey: 377441