Sport consumer behaviour : marketing strategies / Daniel C. Funk, Kostas Alexandris and Heath McDonald
- Author
- Funk, Daniel C. (Daniel Carl), 1964-
- Published
- London : Routledge, 2022.
- Edition
- Second edition.
- Physical Description
- 1 online resource : illustrations (black and white)
- Additional Creators
- Alexandris, Kostas and McDonald, Heath
Access Online
- Taylor & Francis: ezaccess.libraries.psu.edu
- Summary
- Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world's leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: user experience and service design segmenting consumer markets, building profiles, and branding decision-making and psychological consequences consumer motivation, constraints, and personalities service quality and customer satisfaction sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
- Subject(s)
- ISBN
- 9781000620450 (ePub ebook)
100062045X
9781000620382 (PDF ebook)
1000620387
9781003092537 (ebook)
1003092535
9781315691909 (electronic bk.)
1315691906 (electronic bk.)
9780367552411 (hbk.)
9780367552435 (pbk.) - Note
- Previous edition: 2016.
Part 1: The Sport Consumer Marketplace
1. Introduction to Sport Consumer Behaviour
2. The Sport Product and Empirical Generalizations
3. Sport Consumer Research and Segmentation
4. Sport Consumer Brand Management
Part 2: Sport Consumers as Decision-Makers
5. Sport Consumer Decision-Making
6. A Psychological Model of Sport Consumption and Decisions
Part 3: Sport Consumers as Individuals
7. Sport Consumer Motivation
8. Sport Consumer Involvement
9. Constraints in Sport Engagement
10. Sport Consumer Attitudes
11. Sport Team Identification
12. Perceptions of Service Quality and Customer Satisfaction
13. Personality and Sport Consumers
Part 4: Sport Consumers in their Social World
14. Influence of the Socio-Cultural Environment
15. Technology and Sport Consumer Experiences by Heather Kennedy