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Social media, technology, and new generations : digital millennial generation and Generation Z / edited by Ahmet Atay and Mary Z. Ashlock

Published
Lanham : Lexington Books, [2022]
Physical Description
vi, 183 pages : illustrations ; 24 cm
Additional Creators
Atay, Ahmet and Ashlock, Mary Z.

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Contents
Introduction -- Section 1. Social media in everyday life. Strike a Po(z)e!" Generation Z's engagement with fashion brands on social media ; Millennials/Gen Z, dating applications and Tinder: living on social network sites and searching for love and community ; Everything is an app (including us): the media ecology of Generation Z ; Millennials and the Gen Z in the era of social media -- Section 2. Millennials and Generation Z in different contexts. Observations in the classroom: bridging the gaps among media, technology, and college students ; Welcoming Gen Z to the workforce: leveraging digital literacy for recruitment and retention ; The representations of Generation Millennials and Z in the mass media: a text mining analysis -- Section 3. Global examples. The role of technological change in facilitating young people's experiences with computer-mediated communication (CMC) in the United Kingdom ; Media and technology: generational differences and attitude of Nigerian media users in Nigeria ; Digital children of the digital era: a case study of Generation Z on Instagram
Summary
"This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience"--
Subject(s)
ISBN
9781498550703 (hardcover)
1498550703 (hardcover)
9781498550710 (ebook)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 39664186