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The Swipe-right customer experience : how to attract, engage, and keep customers in the digital-first world / Sanna Eskelinen & Belinda Gerdt

Author
Eskelinen, Sanna
Published
New York : Harper Collins Leadership, [2022]
Copyright Date
©2022
Physical Description
xi, 228 pages : illusrations ; 22 cm
Additional Creators
Gerdt, Belinda

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Summary
"The global COVID-19 pandemic forced everybody to rethink how they operate and the role that digital plays in business and in our lives. While digital may have been top of mind for many businesses, the pandemic made it essential, not just to interact and sell products and services, but as a way to meet the critical needs of your business. More than ever, people are looking for experiences, not products. And not just any experiences--but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction. It could be a meditative museum experience combining art with augmented reality, or an entertaining shopping experience at a mall with omnichannel support in a virtual fitting room." --
Subject(s)
ISBN
1400232309
9781400232307
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 39682371