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Journal of direct marketing [electronic resource].

Uniform Title:
Journal of direct marketing (Online)
Additional Titles:
J. direct market. (Online)
Published:
[New York, N.Y.] : John Wiley & Sons., Inc. : Direct Marketing Educational Foundation, -©1997.
Additional Creators:
Direct Marketing Educational Foundation and Medill School of Journalism
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Summary:
Abstracts and full-text (PDF only), 1997; abstracts only, 1996.
Continued By:
Absorbs:
Dates of Publication and/or Sequential Designation:
Print began with vol. 1, no. 1 (winter 1987).
-v. 11, issue 4 (autumn 1997).
Subject(s):
ISSN:
1522-7138
Publication Frequency:
Quarterly
Note:
Published: [Evanston, IL] : Medill School of Journalism, Dept. of Advertising, Northern University in cooperation with DMEF, 1987-
Technical Details:
Mode of access: World Wide Web.
View MARC record | catkey: 40342326