Introduction : Soundscapes and Schematics -- Sound Competition : Make Way for the Automobile -- First Encounters : Sound in the Age of the Electrical Signal -- Klaxon and the Rise of Modern Advertising -- Klaxon and the Mutable Law of the Technology Business -- Danger Sound Klaxon : Localizing the International Brand of the Future -- Sounding the Alarm : Klaxon in the Trenches -- Sidewalk Blues : The Klaxon in Diminuendo -- Conclusion : Quieting the Klaxon
Summary
"Danger Sound Klaxon tells the story of the Klaxon automobile horn, one of the first great electrical consumer technologies of the twentieth century, and it examines the problem of using sound to communicate in an increasingly noisy automobile-centered modernity. By charting the rise and eventual fall of the Klaxon, the author highlights how perceptions of sound-producing technologies are guided by and transform due to public debate, consumer discourses, and governmental regulations"--