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Made in Italy and the luxury market : heritage, sustainability and innovation / edited by Serena Rovai and Manuela De Carlo

Author
Rovai, Serena, 1970-
Published
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2023.
Physical Description
1 online resource
Additional Creators
De Carlo, Manuela
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Summary
"Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural and social phenomenon and textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualised as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book - through an analysis of diverse cases - answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage and tradition to major forces of change and innovative, entrepreneurial adaptations in the twenty-first century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars and upper-level students across the fields of luxury management and marketing, brand management, consumer behaviour as well as sustainability"--
Subject(s)
ISBN
9781003305095 (ebook)
1003305091
9781000875584 (electronic bk. : PDF)
100087558X (electronic bk. : PDF)
9781000875614 (electronic bk. : EPUB)
100087561X (electronic bk. : EPUB)
9781032304380 (hardback)
9781032304397 (paperback)
View MARC record | catkey: 40802978