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Hook point : how to stand out in a 3-second world / Brendan Kane

Author
Kane, Brendan Michael, 1968-
Published
[Columbia, SC] : Independently published by the author, [2022]
Copyright Date
©2020
Physical Description
xxii, 272 pages : illustrations ; 23 cm

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Contents
Foreword -- Introduction: Living in a 3-second world -- Meet hook point, your new secret weapon -- Tesla, the Blair Witch, and your guide to creating the perfect hook point -- 60,000,000,000 messages a day: How to fight your way through the noise -- Become president and save the planet: Master the art of storytelling -- How to avoid prison time: A master class in authenticity, trust, and credibility -- Learn to listen; listen to learn -- Take everything I have -- it's yours for free: How to accelerate demand for your brand -- From hook to scale: The secret to $1.6 billion in 48 months -- Standing out as world class, and how to get Scarlett Johansson to eat hot wings with you ... -- Your hook point is dead; long live the hook point.
Summary
"Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live"--Publisher description
Subject(s)
ISBN
9798425205179 (paperback)
1949001008 (hardcover)
9781949001006 (hardcover)
Note
Reprint. Originally published by Waterside Productions in 2020.
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 40803280