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Facebook battles Apple over user privacy [electronic resource] / Allegra Hobbs

Author
Hobbs, Allegra
Published
London : SAGE Publications : SAGE Business Cases Originals, 2021.
Physical Description
1 online resource : illustrations
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Summary
Apple's latest iPhone update includes a new feature that explicitly asks users to consent to or opt out of data tracking, which most apps employ to survey consumer usage habits and to generate revenue from targeted ads. Apple's decision has incited a very vocal reaction from tech giant Facebook, which claims that data tracking (and data-driven targeted ads) helps support small business and keeps the app free. As Big Tech continues to wrestle with growing concerns over user privacy and surveillance, this case asks students to examine the ethics and strategy of Apple's latest feature.
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ISBN
9781529789669 (ebook)
View MARC record | catkey: 40809034