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How to ask survey questions [electronic resource] / Arlene Fink

Author
Fink, Arlene
Published
Thousand Oaks, [Calif.] ; London : SAGE, 2002.
Edition
2nd ed.
Physical Description
1 online resource ([vii], 142 p.) : ill
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Summary
This text shows readers how to ask valid and reliable questions for the context, determine whether to use open or closed questions, choose the right type of measurement for responses to survey questions, ask questions that get at attitude, behavior, and knowledge, and develop factorial, conjoint and Internet survey questions.
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Genre(s)
ISBN
9781412984393 (ebook)
Audience Notes
Specialized.
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 40810752