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Innovation strategy to control and grow a global niche market [electronic resource] : China's design queen Guo Pei in the French haute couture industry / Joachim Timlon

Author
Timlon, Joachim
Published
London : SAGE Publications: SAGE Business Cases Originals, 2020.
Physical Description
1 online resource : illustrations
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Summary
On the catwalk, mythological dragons take center stage in creations by Guo Pei, founder of Rose Studio. As founder of one of the first design studios in China, Guo Pei soon became the designer of choice for celebrities, with a reputation for innovative clothes. In the West, Guo Pei broke into the international scene when she dressed pop star Rihanna for the Met Gala. This case illustrates how an innovation strategy in a limited market niche can put a successful practitioner in the position of a practical monopoly.
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ISBN
9781529741391 (ebook)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 40811061