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When impossibilities drive innovation strategy [electronic resource] : how Iris van Herpen uses water as garment to make dresses in French haute couture / Joachim Timlon

Author:
Timlon, Joachim
Published:
London : SAGE Publications: SAGE Business Cases Originals, 2021.
Physical Description:
1 online resource : illustrations
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Summary:
Novelty seeking - the tendency to explore novel and unfamiliar things - is linked to personality traits of openness to experience and extraversion and may lead to greater creative performance. Uncovering the link between novelty seeking and creative performance is important because it can be used to manage interventions aimed at increasing people's creativity. If increased novelty seeking can cause greater creativity, this can potentially lead to the development of new innovations. Moreover, when novelty seeking is driven by impossibilities, it may lead to the pioneering use of materials that previously were considered unsuitable, resulting in innovations of a sculptural nature and new forms perceived as attractive and useful by customers. Novelty seeking as an innovation strategy has benefits as well as stringent requirements, severe limitations and conspicuous risks.
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ISBN:
9781529757125 (ebook)
Bibliography Note:
Includes bibliographical references and index.
View MARC record | catkey: 40818908