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Marketing strategy : the difference between marketing and markets / Paul Fifield

Author: Fifield, Paul
Published: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007.
Edition: 3rd ed.
Physical Description: x, 316 pages : illustrations ; 24 cm

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Subject(s)

Marketing—Management

ISBN

9780750656757 (pbk.)
0750656751 (pbk.)

Note

Previous ed.: 1998.
Includes index.

View MARC record | catkey: 4098278