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Actions for Neuromarketing [electronic resource] : modelle und Anwendungen in der marketingpraxis
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Neuromarketing [electronic resource] : modelle und Anwendungen in der marketingpraxis / Juliane Lange
Author
Lange, Juliane
Published
Hamburg, [Germany] : Diplomica Verlag GmbH, 2014.
Physical Description
1 online resource (119 pages) : illustrations (some color), tables
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License restrictions may limit access.
Subject(s)
Marketing
—
Psychological aspects
Consumer behavior
—
Germany
Genre(s)
Electronic books
ISBN
9783842892859
9783842842854 (e-book)
Bibliography Note
Includes bibliographical references.
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| catkey: 41342345