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Pretesting advertising / by Harry Deane Wolfe [and 3 others].

Published
New York : National Industrial Conference Board, Inc., 1963.
Physical Description
1 online resource (1 volume (212 pages)) : illustrations (black and white).
Additional Creators
Wolfe, Harry Deane, 1901-, Adam Matthew Digital (Firm), and University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department
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Note
Studies in business policy, no. 109.
Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 6045)
Reproduction Note
Electronic reproduction. Marlborough, Wiltshire : Adam Matthew Digital, 2023. Digitized from a copy held by Special Collections & University Archives, University of Maryland.
Location of Originals
Material sourced from Special Collections & University Archives, University of Maryland
Copyright Note
Material sourced from Special Collections & University Archives, University of Maryland
View MARC record | catkey: 41598698