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Master data management and customer data integration for a global enterprise / Alex Berson, Lawrence Dubov

Author
Berson, Alex
Published
New York : McGraw-Hill, [2007]
Copyright Date
©2007
Physical Description
1 online resource
Additional Creators
Dubov, Lawrence
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Series
Contents
pt. I. Introduction to master data management and customer data integration -- Ch. 1. Overview of master data management and customer data integration -- Ch. 2. CDI : overview of market drivers and key challenges -- Ch. 3. Challenges, concerns, and risks of moving toward customer centricity -- pt. II. Architectural considerations -- Ch. 4. CDI architecture and data hub components -- Ch. 5. Architecting for customer data integration -- Ch. 6. Data management concerns of MDM-CDI architecture -- pt. III. Data security, privacy, and regulatory compliance -- Ch. 7. Overview of risk management for integrated customer information -- Ch. 8. Introduction to information security and identity management -- Ch. 9. Protecting content for secure master data management -- Ch. 10. Enterprise security and data visibility in master data management environments -- pt. IV. Implementing customer data integration for the enterprise -- Ch. 11. Project initiation -- Ch. 12. Customer identification -- Ch. 13. Beyond party match : merge, split, party groups, and relationships -- Ch. 14. Data governance, standards, information quality, and validation -- Ch. 15. Data synchronization -- Ch. 16. Additional implementation considerations -- pt. V. Master data management : markets, trends, and directions -- Ch. 17. MDM-CDI vendors and products landscape -- Ch. 18. Where do we go from here? -- App. Regulations and compliance rules impacting master data management and customer data integration projects.
Summary
"Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework." "Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team."--Jacket
Subject(s)
Genre(s)
ISBN
9780071510899 (electronic bk.)
0071510893 (electronic bk.)
1281031399
9781281031396
0072263490 (alk. paper)
9780072263497 (alk. paper)
Note
Title from PDF title page (viewed October 22, 2007).
Includes index.
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 41601329