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Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt

Author
Schmitt, Bernd
Published
Boston, Mass. : Harvard Business School Press, [2007]
Copyright Date
©2007
Physical Description
xi, 177 pages : illustrations ; 25 cm

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Contents
Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
Subject(s)
ISBN
9781422103210 (hardcover : alk. paper)
1422103218
Bibliography Note
Includes bibliographical references (pages [165]-168) and index.
View MARC record | catkey: 4161784