Journal of health care marketing [electronic resource].

Additional Titles:: J. health care mark and JHCM
Published:: Boone, N.C. : Center for Management Development, John A. Walker College of Business, ©1980-©1997.
Additional Creators:: John A. Walker College of Business. Center for Management Development, John A. Walker College of Business. Bureau of Economics and Business Research, John A. Walker College of Business. Bureau of Economic and Business Research, American Marketing Association, and Academy for Health Services Marketing (American Marketing Association)

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Continued By:

Marketing health services

Dates of Publication and/or Sequential Designation:

Vol. 1, no. 1 (winter 1980-81)-v. 16, no. 4 (winter 1996).

Subject(s):

Publication Frequency:

Quarterly

Note:

Title from cover.
Imprint varies: Chicago, IL : American Marketing Association, 1986-1996.

Technical Details:

Mode of access: World Wide Web.

Issuing Body:

Issued by: Bureau of Economics and Business Research, John A. Walker College of Business, summer 1981-winter 1984; by: Bureau of Economic and Business Research, John A. Walker College of Business, spring 1984-1985; by: American Marketing Association, 1986-1996.
Official organ of: Academy of Health Services Marketing, 1986-

View MARC record | catkey: 42102839