International business law

Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Physical Description: 1 online resource (1 video file (11 min., 42 sec.)) : sound, colour
Additional Creators: Edgerton, Sophie

Access Online

SAGE video: ezaccess.libraries.psu.edu
SAGE video: ezaccess.libraries.psu.edu

Availability

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Series

SAGE video in practice

Language Note

Closed-captions in English.

Summary

Sophie Edgerton, legal and brand protection manager of the hair brush company Tangle Teezer, discusses how her company addresses issues of counterfeiting and intellectual property violations. She also touches on the challenges of protecting the Tangle Teezer brand internationally.

Subject(s)

Commercial law—Case studies
Foreign trade regulation—Case studies
Product counterfeiting—Law and legislation—Case studies

Genre(s)

Nonfiction television programs
Internet videos

ISBN

9781473954526 (streaming video)

Audience Notes

Specialized.

Participant/Performer Note

Practitioner, Sophie Edgerton.

View MARC record | catkey: 42257310