Actions for Product pricing strategies

Email RIS file
Bookmark
Report an Issue

Product pricing strategies

Published
London, United Kingdom : SAGE Publications Ltd, 2016.
Physical Description
1 online resource (1 video file (12 min., 11 sec.)) : sound, colour
Additional Creators
Clarke, Gemma
Access Online

Availability

I Want It
I Want It

Finding items...

Series
Language Note
Closed-captions in English.
Summary
Gemma Clarke is the Chief Marketing Officer for Tangle Teezer, a hairbrush company. Her role is to decide which products at what prices to launch into global markets. She discusses the factors that go into determining pricing and how to find the perfect supply-and-demand curve to maximize profit.
Subject(s)
Genre(s)
ISBN
9781473954519 (streaming video)
Audience Notes
Specialized.
Participant/Performer Note
Practitioner, Gemma Clarke.
View MARC record | catkey: 42257319