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Differentiating products, change, and QR codes

Published
Chicago, IL : American Marketing Association, 2012.
Physical Description
1 online resource (1 video file (5 min., 50 sec.)) : sound, colour
Additional Creators
Mauricio, Randell, Kovács, Éva, and Hayzlett, Jeffrey
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Series
Language Note
Closed-captions in English.
Summary
In this episode of AMA TV, fiction becomes fact, and small things get bigger. An unexpected product tie-in comes off prime-time television, while Jeffrey Hayzlett asks marketers to create tension in their office. Plus a bar code is poised to become a new sensation.
Subject(s)
Genre(s)
ISBN
9781473986374 (streaming video)
Audience Notes
Specialized.
Participant/Performer Note
Presenters, Randell Mauricio, Eva Kovacs, Jeffrey Hayzlett.
View MARC record | catkey: 42257378