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Going viral, positioning and brand marketing

Published
Chicago, IL : American Marketing Association, 2013.
Physical Description
1 online resource (1 video file (6 min., 3 sec.)) : sound, colour
Additional Creators
Mauricio, Randell and Kovács, Éva
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Series
Language Note
Closed-captions in English.
Summary
This segment of AMA TV examines online videos, internships, and positioning strategy. Online video viewing grows exponentially each year and can be a successful marketing tool. But getting returns on investment can be difficult - just as picking the right organization for an internship can be a gamble and a challenge.
Subject(s)
Genre(s)
ISBN
9781473986152 (streaming video)
Audience Notes
Specialized.
Participant/Performer Note
Presenters, Randell Mauricio, Eva Kovacs.
View MARC record | catkey: 42257386