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Marketing insights : an interview with Delancy H.S. Bennett

Published
London : SAGE Publications Ltd, 2019.
Physical Description
1 online resource (1 video file (00:05:26)) : sound, colour
Additional Creators
Bennett, Delancy
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Language Note
Closed-captioned in English.
Summary
Delancy H. S. Bennett, PhD, Assistant Professor of Marketing, Clemson University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
Subject(s)
ISBN
9781529706352 (streaming video)
Participant/Performer Note
Academic, Delancy H.S. Bennett PhD.
View MARC record | catkey: 42257711