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Analytics

Published
London, United Kingdom : SAGE Publications Ltd., 2015.
Physical Description
1 online resource (1 video file (47 sec.)) : sound, colour
Additional Creators
McStay, Andrew, 1975-
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Series
Language Note
Closed-captions in English.
Summary
Analytics is a growing and complex field that allows researchers to track profiling activities of users within the digital media environment.
Subject(s)
Genre(s)
ISBN
9781473941823 (streaming video)
Audience Notes
Specialized.
Participant/Performer Note
Presenter, Andrew McStay, Ph.D.
View MARC record | catkey: 42259296