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Nick Southgate : behavioral economics in advertising

Additional Titles
Behavioral economics in advertising
Published
London, United Kingdom : SAGE Publications Ltd., 2015.
Physical Description
1 online resource (1 video file (23 min., 53 sec.)) : sound, colour
Additional Creators
Southgate, Nick
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Series
Language Note
Closed-captions in English.
Summary
Professor and Behavioral Economics Consultant Nick Southgate explains how this field changes and challenges what advertising does. He shares information and expertise he has collected throughout his successful career in the advertising industry.
Subject(s)
Genre(s)
ISBN
9781473937055 (streaming video)
Audience Notes
Specialized.
Participant/Performer Note
Presenter, Nick Southgate Ph.D.
View MARC record | catkey: 42259536