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The power of political advertising

Published
London, United Kingdom : SAGE Publications Ltd, 2016.
Physical Description
1 online resource (1 video file (22 min., 53 sec.)) : sound, colour
Additional Creators
Vavreck, Lynn, 1968-
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Series
Language Note
Closed-captions in English.
Summary
Professor Lynn Vavreck discusses political advertising, particularly highlighting the way text, music, voiceovers, and images can work together to manipulate a viewer's perception. She dissects three presidential advertisements and equips students to be mindful consumers of advertising.
Subject(s)
Genre(s)
ISBN
9781473978096 (streaming video)
Audience Notes
Specialized.
Participant/Performer Note
Academic, Lynn Vavreck Ph.D.
View MARC record | catkey: 42259999