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Jamtara Traders [electronic resource] : poised for growth or doom? / Jaydeep Mukherjee

Author
Mukherjee, Jaydeep (Economist)
Published
London : SAGE Publications: SAGE Business Cases Originals, 2023.
Physical Description
1 online resource
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Summary
Rajan, the regional manager of Indian Tractor Company (ITC), was responsible for sales in the Odisha state in India. In 2020, ITC had appointed Jamtara Traders (JT) as a new dealer for the Baripada district. The sales performance of JT was exceptional, and Shalinedra, the territory manager of ITC, had asked Rajan to extend the territory of the Baripada district dealership to the adjacent Mayurbhanj district. Rajan thought that JT's financial management was not prudent and that an extension of territory would be risky. Shalinedra was convinced that some short-term risk was necessary to grow the sales of ITC in the low market share districts of Baripada and Mayurbhanj. Rajan had to decide what to do within the coming week. In working through the case, students will use quantitative and qualitative data to analyze the challenges of growing market share in low market share markets as well as to assess the financial performance of the dealer. Students will also be asked to decipher the financial and brand image-related risks of giving credit to consumers.
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ISBN
9781529619676 : (ebook)
View MARC record | catkey: 42534912