Actions for Responsible AI [electronic resource] : tackling tech's largest corporate governance challenges
Responsible AI [electronic resource] : tackling tech's largest corporate governance challenges / Kellie McElhaney, Genevieve Smith, Ishita Rustagi, Olaf Groth
- Author
- McElhaney, Kellie A., 1966-
- Additional Titles
- Responsible artificial intelligence
- Published
- London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2022.
- Physical Description
- 1 online resource
- Additional Creators
- Smith, Genevieve, Rustagi, Ishita, and Groth, Olaf
Access Online
- Series
- Restrictions on Access
- License restrictions may limit access.
- Summary
- This case examines new governance challenges that artificial intelligence (AI) is posing. As AI is increasingly developed and used by companies globally, leading tech companies-including Google-have or are developing responsible AI principles to help guide ethical decisions in developing, managing, and using AI. Principles can inform new strategies or initiatives, while impacting employee behavior. While companies have slightly different principles for responsible AI depending on their context and industry, there are similarities-including fairness and justice found across different principles. In 2017, Google's CEO-Sundar Pichai-announced that Google would be an "AI first" company and shortly after prioritized the development of an ethical charter to guide the company when it came to AI. The company has made much progress including adopting responsible AI principles. However, the company-and its industry peers-continue to face challenges related to operationalizing the AI Principles. This case delves into the promise and rapid growth of AI, how companies have responded, and challenges to responsible AI development and management. It specifically explores how Google has addressed responsible AI innovation, including the launch of its AI Principles, structures created to bring those principles to life, and the role of grassroots leadership at the company. Finally, it explores a real challenge Google faces in operationalizing its AI Principles. By exploring the landscape of responsible AI and delving into challenges faced at Google, students can consider how to grapple with responsible innovation challenges and approaches to apply their own leadership on this timely issue.
- Subject(s)
- Genre(s)
- ISBN
- 9781071913260 : (ebook)
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