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Tesla, Inc. [electronic resource] : managing risk in the autopilot program / Michael Pomazal, Jenny Wang, and Audrey Wilson

Author
Pomazal, Michael
Published
London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2021.
Physical Description
1 online resource
Additional Creators
Wang, Jenny, active 2021 and Wilson, Audrey, active 2021
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Summary
Electric automaker Tesla's Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla's goal. As Tesla continues to release new Autopilot updates to the public, concerns regarding the system remain. How should Tesla proceed with respect to consumer safety, consumer perceptions, and its beta testing model?
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ISBN
9781529619980 : (ebook)
View MARC record | catkey: 42537727