Actions for Customer communities : engage and retain customers to build the future of your business

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Customer communities : engage and retain customers to build the future of your business / Nick Mehta, Robin Van Lieshout

Author
Mehta, Nick, 1977-
Published
Hoboken, New Jersey : Wiley, [2024]
Physical Description
1 online resource
Additional Creators
Lieshout, Robin van
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Summary
"Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."--
Subject(s)
ISBN
9781394172122 (epub)
1394172125
1394172133
9781394172139 (electronic bk.)
9781394172115 (cloth)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 42544089