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Fighting colonialism with hegemonic culture : native American appropriation of Indian stereotypes / Maureen Trudelle Schwarz

Author
Schwarz, Maureen Trudelle, 1952-
Published
Albany : State University of New York Press, [2013]
Copyright Date
©2013
Physical Description
1 online resource (xi, 235 pages) : illustrations
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Contents
AIM: Use of Popular Images of Indians in Identity Politics -- Twentieth-Century Contest over Native American Spirituality -- American Indian Express and Protests of Immorality -- Marketing Health and Tradition -- Marketing Spirituality and Environmental Values -- Land, Stewardship, and Healthy Food -- Final Thoughts.
Summary
"Explores how American Indian businesses and organizations are taking on images that were designed to oppress them. How and why do American Indians appropriate images of Indians for their own purposes? How do these representatives promote and sometimes challenge sovereignty for Indigenous people locally and nationally? American Indians have recently taken on a new relationship with the hegemonic culture designed to oppress them. Rather than protesting it, they are earmarking images from it and using them for their own ends. This provocative book adds an interesting twist and nuance to our understanding of the five-hundred year interchange between American Indians and others. A host of examples of how American Indians use the so-called "White Man's Indian" reveal the key images and issues selected most frequently by the representatives of Native organizations or Native-owned businesses in the late twentieth and early twenty-first centuries to appropriate Indianness."--Publisher's website
Subject(s)
ISBN
9781461921417 (electronic bk.)
1461921414 (electronic bk.)
1438445946 (electronic bk.)
9781438445946 (electronic bk.)
9781438445939
1438445938
Bibliography Note
Includes bibliographical references (pages 191-215) and index.
View MARC record | catkey: 42859843