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Flavor of the month : why smart people fall for fads / Joel Best

Author
Best, Joel
Published
Berkeley : University of California Press, [2006]
Copyright Date
©2006
Physical Description
1 online resource (xi, 201 pages) : illustrations
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Language Note
English.
Contents
The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
Summary
Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
Subject(s)
ISBN
9780520932357 (electronic bk.)
0520932358 (electronic bk.)
1423745523 (electronic bk.)
9781423745525 (electronic bk.)
1598759264 (electronic bk.)
9781598759266 (electronic bk.)
9786612358913
6612358912
9780520246263
0520246268
128235891X
9781282358911
Digital File Characteristics
data file
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 43108385