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The specialty shop : how to create your own unique and profitable retail business / Dorothy Finell

Author
Finell, Dorothy
Published
New York : AMACOM, [2007]
Copyright Date
©2007
Edition
1st ed.
Physical Description
1 online resource (xiii, 226 pages) : illustrations
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Language Note
English.
Contents
Planning your business -- Ambience, décor, and display -- Location, location, location -- Creating mini-boutiques -- Finances -- Customer service, and hiring and training personnel -- Marketing, advertising, and promoting -- Bringing the community inside -- Your grand opening.
Summary
Nearly 2 million small specialty shops start up yearly in the US alone; more than 1.2 million already exist. More than 585,000 go out of business yearly. 900,000 shops are owned by women. These figures from the US Census Bureau point to the huge number of individuals entering this market and how desperately many of them need help to succeed. They also show that both men and women are a strong audience for the book. This book is presented in a very attractive package, with great photos. It is written in a warm, personal writing style. Interviews with and advice from 37 successful shop owners are unique.
Subject(s)
ISBN
9780814400623 (electronic bk.)
0814400620 (electronic bk.)
9780814474426
081447442X
1281128848
9781281128843
9786611128845
6611128840
Note
Includes index.
View MARC record | catkey: 43109542