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Sales & pitch letters for busy people : time-saving, money-making, ready-to-use letters for any prospect / George Sheldon

Author
Sheldon, George
Additional Titles
Sales and pitch letters for busy people
Published
Franklin Lakes, N.J. : Career Press, [2007]
Copyright Date
©2007
Physical Description
1 online resource (283 pages) : illustrations
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Contents
What are sales and pitch letters? -- Basic parts of letters -- Formatting basics -- Rules you cannot break -- Improving your prose -- Making your letters better -- Direct selling letters -- Arranging appointments -- Follow up letters -- Sales letters to customers -- Pitch letters -- Special sales, pitch, and marketing documents -- E-mail, faxes, and other electronic delivery -- Using mail merge, contact managers, and other automated systems.
Summary
Sales and marketing is a fast-paced environment, and there is never enough time to write good letters -- letters that will communicate, convince, and close. Sales and Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch. Sales and Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letters, but includes a wide range of samples that you can easily and quickly adapt and use right now. This book includes concise, easy-to-use writing tips and resources that get attention -- and results! Packed with solid writing advice and useful techniques, this guide will cut the time you spend on writing sales, marketing, and pitch letters by half -- and will help you get the results you want and need. Don't worry about finding the "right" word or phrase, or even the "right" format of your sales correspondence -- the work has been done for you. Some example letters presented are: -Sales letters offering special discounts -Pitch letters introducing a new product or service -Letters that request referrals -Referral marketing campaigns -Pitch letters to the media -Cold call sales letters -Marketing campaigns for service businesses -E-mail pitch and sales letters -Letters for selling more to existing customers The letters can be copied, modified, and customized to fit your requirements. Creating and writing compelling and effective sales and pitch letters have never been so easy! George Sheldon has been a professional freelance writer, journalist, and author for more than 30 years. He is coauthor of Cash in on the Coming Real Estate Crash and The Complete Idiot's Guide to Real Estate Investing Basics. He is the author of more than 20 books, a member of the American Society of Journalists and Authors (ASJA), and works as an editorial consultant. He is based in Lancaster, Pennsylvania
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Genre(s)
ISBN
9781435659469 (electronic bk.)
1435659465 (electronic bk.)
9781601638014 (electronic bk. ; Adobe Digital Editions)
1601638019 (electronic bk. ; Adobe Digital Editions)
9781564149527
1564149528
Note
Includes index and link to CD content.
Title from title screen.
View MARC record | catkey: 43110986