Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich
- Author
- Marich, Robert
- Published
- Carbondale : Southern Illinois University Press, 2013.
- Edition
- Third edition.
- Physical Description
- 1 online resource (xi, 417 pages) : illustrations
Access Online
- Language Note
- English.
- Contents
- Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
- Summary
- While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.
- Subject(s)
- ISBN
- 0809331977 (electronic bk.)
9780809331970 (electronic bk.)
9781283970969 (MyiLibrary)
1283970961 (MyiLibrary)
9780809331963 (pbk. ; alk. paper)
0809331969 (pbk. ; alk. paper) - Note
- Includes index.
View MARC record | catkey: 43127228