Part 1: Introduction; Chapter 1: What to Expect from This Book; Chapter 2: History and Current State of Retailing; Chapter 3: The Future of Retailing in the Electronic Age; Part 2: Decisions Must Be Made!; Chapter 4: Is Retailing Really for You?; Chapter 5: Planning for Your Business; Chapter 6: What Will You Sell?; Chapter 7: What Venue Will You Use?; Chapter 8: How Will You Choose a Location?; Chapter 9: Closing on Your Location; Part 3: Starting Up!; Chapter 10: Money, Money, Money!; Chapter 11: Legal and Regulatory Issues; Chapter 12: Purchasing YourInventory., Chapter 13: Preparing for Your Grand OpeningPart 4: Daily Operations; Chapter 14: Displaying YourMerchandise; Chapter 15: Pricing Your Products; Chapter 16: Customer Relations; Chapter 17: Risk Management; Chapter 18: Day-to-Day Cash Management; Chapter 19: Financial Management andBookkeeping; Chapter 20: Managing Inventory; Chapter 21: Family and Employee Relationships; Part 5: Marketing Your Product; Chapter 22: Marketing Basics; Chapter 23: Marketing with Email andWebsites; Part 6: Planning for the Future; Chapter 24: Managing Change in Your Operating Environment., and Chapter 25: Protecting Your Store from Internet CompetitionChapter 26: Selling or ClosingYour Business; Glossary; Resources; Market, Gift, and Design Centers; Exhibition Companies and Trade Associations; Index; Excerpt: Pinterest for Business: The Basics; Preface: What Is Pinterest, andWhy Should You Care?; Chapter 1: On Your Mark, Get Set, Join.
Summary
Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving.
