Ultimate guide to pay-per-click advertising / Richard Stokes ; Andrew Welyczko, cover design
- Author
- Stokes, Richard, 1971-
- Published
- [Irvine, California] : Entrepreneur Press, 2014.
- Copyright Date
- ©2014
- Edition
- Second edition.
- Physical Description
- 1 online resource (327 pages) : illustrations
- Additional Creators
- Welyczko, Andrew
Access Online
- Series
- Contents
- About the author -- About adgooroo -- Legal notes -- Best practices in paid search -- Foreword to the second edition by perry marshall -- Preface to the second edition -- Acknowledgements -- 99 percent of advertisers are failing at paid search -- The foundation of successful paid search campaigns -- Your marketing will fail without tracking -- The first requirement for a profitable paid search campaign -- Is pay-per-click advertising right for you? -- What if you already have a great seo campaign? -- The water is always rising in search -- The $100 bidding myth -- The little-known metric that can increase your search traffic 400 percent -- Click-through rates explained -- The ever changing cpc formula -- How quality score works in 2014 -- How do shoppers shop? -- How do searchers search? -- How to increase your click-through rate by nearly 50 percent with search -- Refinements -- Building your keyword list -- How to plan a paid search campaign -- Cut campaign waste with keyword matching -- Create your ad groups -- The art and science of setting bids -- Drag visitors to your site with killer ad copy -- Landing page design -- Monitoring your campaign performance -- Put the competition to work for you.
- Subject(s)
- ISBN
- 9781613082720 (electronic bk.)
161308272X (electronic bk.)
9781599185347
1599185342 - Note
- Includes index.
View MARC record | catkey: 43132936