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Personal training business : step-by-step startup guide / by the staff of Entrepreneur Media, Inc

Published
[Irvine, California] : Entrepreneur Press, 2016.
Edition
Fourth edition.
Physical Description
1 online resource (880 pages).
Additional Creators
Entrepreneur Media, Inc
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Contents
Copyright; Contents; Start Your Own Personal Training Business: Your Step-by-Step Guide to Success Fourth Edition; Title Page; Preface; Chapter 1: Introduction to Personal Training; What Do Personal Trainers Do?; Meet the Experts; Who Is Your Market?; Is This Business for You?; Credibility and Credentials; Continuing Education; Chapter 2: Designing Your Business; Business Plan Elements; To Market, to Market; The Competitor You Can't See; Committed Long Term; The Industry's Showcase; Selling Related Products; Establishing Policies and Procedures; Cancellation Policy; Late Policy., Think About the UnthinkableAre You Liable?; Are You on a Mission?; Chapter 3: Structuring Your Business; Business Structure; Business Insurance; Licenses and Permits; Professional Advisors; What's in a Name?; Chapter 4: Locating and Setting Up Your Business; Independence or Autonomy?; Recreation and Community Centers; Home Gyms; Personal Training Studios and Private Gyms; Mobile Gym Units; The Great Outdoors; Commercial Facilities; Chapter 5: Operating Online; Setting Up Your Website; Getting Outside Help; Computer-Based Training Tools; Email Dos and Don'ts; Boosting Traffic., Website DisclaimerChapter 6: Create a Social Media Presence in 19 Baby Steps; Making Use of Heavy Traffic Sites; Where's My Tribe?; Baby Steps; Words Are Hooks; How Are the Pros Using Social Media?; Good Habits Die Hard; Building Relationships Takes Time; Chapter 7: Setting Yourself Apart; Trends; Zumba; Destination Venues; Group Training; TRX; Yoga, Stretching Arts, and Preventative Therapy; Baby Boomer Fitness; Wellness Coaching; Functional Training; At the Core; Choosing a Niche; Consider Your Strengths and Likes; Chapter 8: Startup Expenses and Financing; Sources of Startup Funds., Equipping Your BusinessTelecommunications; Office Supplies; Exercise Equipment; Vehicle; Adding It All Up; Chapter 9: Staffing Your Business; Where to Look; Evaluating Applicants; Once They're on Board; Paying Your Employees; Employee Benefits; Employees or Independent Contractors?; Noncompete and Confidentiality Agreements; Chapter 10: Building Client Relationships; The Initial Consultation; As the Boss; Critical Documents; Informed Consent, Release, and Assumption of Risk; Physician Consent/Clearance; Fitness Assessment; Client Records; Keeping Your Clients Motivated; Clients as Allies., and Can Clients Reach You?Chapter 11: Advertising and Marketing; Marketing 101; Getting the Word Out; Direct Mail; Collateral Materials; The Real Gold Mine; Medical Referral Programs; Ideas for Promoting Your Business; Is It Newsworthy?; Give It Away; Selling Your Business; Be Prepared; Assessing Your Results; Chapter 12: Fiscal Fitness; Pricing Your Services; Payment Methods; Accepting Credit and Debit Cards; Setting Credit Policies; Billing; Keeping Records; Ask Before You Need; Chapter 13: Tales from the Trenches; Know What Your Clients Know; Sleep Research Is Hot Right Now!; Stay Flexible.
Summary
Personal Training Business shows you how to create a revenue stream by helping clients build stronger, healthier bodies. This guide features information on how to start a training business, choose a training focus and location, cultivate a client base, and market training services using the latest trends in social media.
Subject(s)
Genre(s)
ISBN
9781613083499 (electronic bk.)
1613083491 (electronic bk.)
Note
Assign Homework.
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 43141347