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Masters of craft : old jobs in the new urban economy / Richard E. Ocejo

Author
Ocejo, Richard E.
Published
Princeton, New Jersey : Princeton University Press, [2017]
Physical Description
1 online resource
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Language Note
In English.
Contents
Cover; Title; Copyright; Dedication; CONTENTS; Acknowledgments; Preface. The Daily Grind; Introduction. A Stroll through the Market; PART I; 1 The Cocktail Renaissance; 2 Distilling Authenticity; 3 Working on Men; 4 Show the Animal; PART II; 5 How Middle-Class Kids Want Working-Class Jobs; 6 The Science and the Art; 7 Service Teaching; 8 Getting the Job; Epilogue. Outcomes, Implications, and Concluding Thoughts; Methodological Appendix; Notes; References; Index.
Summary
"In today's new economy--in which "good" jobs are typically knowledge or technology based--many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into "cool" and highly specialized upscale occupational niches--and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers. Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, gentrification, and the evolving labor market in today's postindustrial city."--
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ISBN
1400884861 (electronic bk.)
9781400884865 (electronic bk.)
9780691165493
0691165491
Digital File Characteristics
PDF
text file
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 43142816