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Fashion merchandising / Virginia Grose
Author
Grose, Virginia
Published
Lausanne ; Worthing : AVA Academia, 2011.
Physical Description
1 online resource (176 pages) : color illustrations
Access Online
ezaccess.libraries.psu.edu
Full Text available online
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Series
Basics fashion management ; 1.
Contents
Context and concept -- Product development -- Retail strategy -- The supply chain -- Branding.
Subject(s)
Fashion merchandising
Mode
—
Marchandisage
TECHNOLOGY & ENGINEERING
—
Technical & Manufacturing Industries & Trades
ISBN
9782940447152 (electronic bk.)
2940447152 (electronic bk.)
9782940411344
2940411344
Bibliography Note
Includes bibliographical references (page 170) and index.
View MARC record
| catkey: 43188529