Actions for The Evolutionary Bases of Consumption
The Evolutionary Bases of Consumption
- Author
- Saad, Gad
- Published
- Hoboken : Taylor and Francis, 2012.
- Physical Description
- 1 online resource (361 pages)
Access Online
- Contents
- The Evolutionary Bases of Consumption; Copyright; Contents; Series Foreword; Preface; Acknowledgments; Introduction; Chapter 1 What Is Evolutionary Psychology?; Historical Overview Leading Up to the Founding of Evolutionary Psychology; What is Evolutionary Psychology?; Proximate Versus Ultimate Explanations; Domain-Specific Versus General-Purpose Modules; Chapter Summary; Chapter 2 Consumer Research: Domain-General and Proximate-Level Theorizing; Proximate Models Utilizing Domain-Independent General-Purpose Mechanisms; Learning; Motivation; Culture; Standardization Versus Adaptation., Decision MakingPerception; Attitude Formation and Attitude Change; Emotions; Personality; Applications of Evolutionary Psychology in Other Disciplines; Chapter Summary; Chapter 3 Consumption and Darwinian Modules; The Reproductive Module; Human Mating as a Consumption Choice; Information Search in Mate Selection; Gift Giving as a Courtship Ritual; Sex Differences in Aggregate Consumption Patterns; Toy Preferences; Appearance-Enhancing Products and Services; Cosmetic and Plastic Procedures; High Heels, Haircuts, and Provocative Attire; The Myth Behind the Beauty Myth., Risk-Related Consumption PhenomenaFinancial Risk Taking; Physical Risk Taking; The Evolutionary Roots of Conspicuous Consumption; Conspicuous Consumption in Religious Settings; The Universality and Innateness of Conspicuous Consumption; Philanthropy: Costly Signaling Via Nonreciprocal Altruism; The Survival Module; The Kin Selection Module; Family Research in Consumer Behavior; Evolutionary Account of Kin Relationships; Darwinian Perspective on Birth Order Effects in the Consumption Setting; The Reciprocation Module; Gift Giving as a Means of Creating and/or Solidifying Bonds., Consumption Behaviors Meant to Signal Group MembershipIdentifying the Nonreciprocators; Cross-Cultural Differences in the Definition of Friendship; Chapter Summary; Chapter 4 Advertising Content and Media Effects: Mirrors of Human Nature; Masculinity and Femininity From a Social Constructivist Perspective; Depiction of Femininity; Depiction of Masculinity; Depiction of Masculinity and Femininity in Children's Mediums; Depiction of the Dynamics Between Men and Women; Evolutionary Account of Masculinity and Femininity; Depiction of Sexuality in Advertising., and Use of Sexual Imagery and the Depiction of Women in AdvertisingVariables That Moderate Reactions to Sex in Advertising; Condemnation of Advertising; Prescriptive Strategies to Address "Sexist" Advertising; Standardization Versus Adaptation of Advertising Message; Advertising Slogans and Darwinian Modules; Physical Attractiveness in Advertising: A Darwinian Perspective; Chapter Summary; Chapter 5 The Darwinian Roots of Cultural Products; Evolutionary Perspective on Culture; Memetic Theory; Content Analysis of Specific Cultural Products; Television Themes; Soap Operas; Talk Shows; Movies; Songs.
- Summary
- The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buyin.
- Subject(s)
- ISBN
- 9781135608255 (electronic bk.)
1135608253 (electronic bk.)
9780203936993
020393699X
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