The millennials : Americans born 1977 to 1994 / by the New Strategist editors
- Published
- Ithaca, N.Y. : New Strategist Publications, [2012]
- Copyright Date
- ©2012
- Edition
- 5th edition.
- Physical Description
- 1 online resource (xviii, 526 pages) : illustrations
- Additional Creators
- New Strategist Publications, Inc
Access Online
- Series
- Language Note
- English.
- Contents
- Part One: The Millennials -- Attitudes -- Education -- Health -- Housing -- Income -- Labor Force -- Living arrangements -- Population -- Spending -- Time use -- Wealth -- Part Two: The iGeneration -- Education -- Health -- Housing -- Income -- Labor Force -- Living arrangements -- Population -- Spending -- Time use.
- Summary
- "The fifth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 18 to 35 in 2012, and it includes a special supplement on the iGeneration - children under age 16. The Millennial generation numbers 76 million and accounts for over 25 percent of the total population - almost equal to the Baby-Boom's share. The iGeneration numbers 65 million and accounts for another 2 percent of the population"--Provided by publisher.
- Subject(s)
- Youth—United States—Statistics
- Young consumers—United States—Statistics
- Young adult consumers—United States—Statistics
- Generation Y—United States—Statistics
- Consumers—United States—Statistics
- Consumer behavior—United States—Statistics
- Demographic surveys
- Jeunesse—États-Unis—Statistiques
- Jeunes consommateurs—États-Unis—Statistiques
- Jeunes adultes consommateurs—États-Unis—Statistiques
- Génération Internet—États-Unis—Statistiques
- Consommateurs—États-Unis—Statistiques
- Consommateurs—Comportement—États-Unis—Statistiques
- Enquêtes démographiques
- BUSINESS & ECONOMICS—Marketing—Research
- Consumer behavior
- Consumers
- Generation Y.
- Young adult consumers
- Young consumers
- Youth
- United States
- Genre(s)
- ISBN
- 9781937737177 (electronic bk.)
1937737179 (electronic bk.)
9781461911227 (electronic bk.)
1461911222 (electronic bk.)
9781937737023 (hbk.)
1937737020 (hbk.)
9781937737030 (pbk.)
1937737039 (pbk.) - Bibliography Note
- Includes bibliographical references and index.
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