Actions for Guerrilla marketing on the front lines : 35 world-class strategies to send your profits soaring

Email RIS file
Bookmark
Report an Issue

Guerrilla marketing on the front lines : 35 world-class strategies to send your profits soaring / Jay Conrad Levinson and Mitch Meyerson ; foreword by Mark Victor Hansen

Author
Levinson, Jay Conrad
Published
Garden City, NY : Morgan James Pub., [2008]
Copyright Date
©2008
Physical Description
1 online resource (xix, 420 pages)
Additional Creators
Meyerson, Mitch
Access Online

Availability

I Want It
I Want It

Finding items...

Contents
pt. 1. Guerrilla essentials -- pt. 2. Guerrilla communication -- pt. 3. Partnering for profit -- pt. 4. Grassroots guerrilla -- pt. 5. Innovative guerrilla tactics -- pt. 6. The Guerrilla organization -- pt. 7. Guerrilla marketing on the Internet.
Summary
Presents thirty-five strategies designed to help businesses improve their exposure and profits, with tips on reaching new customers, using the Internet, developing high-powered partnerships and programs, and finding and maintaining repeat customers.
Subject(s)
ISBN
9781600375262 (electronic bk.)
160037526X (electronic bk.)
9781600373770
1600373771
View MARC record | catkey: 43190542